Calcutta’s enamoring affair with ‘Bharer Chaa’ is absolutely indisputable…
Fellow millennial women – imagine yourselves in this designed imagery. You are stuck in your car amidst an atrocious traffic, clad in the most urbane attire, a mind burdened with work peril, waiting to usher in a mundane workday. A familiar fragrance distracts you from the cacophony. Your vision peers out of your car window and falls straight on the nearby tea shack. You look down at your fancy high heels and your chic bag but you decide to step out of your car none the less; the idea of a cup of tea seems irresistible at that point of time! The hot earthy touch on your lips and a single sip from the ‘bharer chaa‘, in no time balms off your worries,transcending you to an inhibition-free cosmos. Relatable, isn’t it?
No matter how cosmopolitan life gets, few things in life are irreplaceable, as is Calcutta’s affinity for the tea in earthen cups. This post is our way of illustrating that very affinity; our way of conveying how the earthen ‘bhar’ is also reflective of an earthy essence that we millennials are fast forgetting with all the Barista and the Starbucks around. Keep those inhibitions behind and try ‘Essentializing Earthy’ for a change – trust us, the experience is inexplicably refreshing!
Roshni & Paushali
Photo Credits: Bishal Chakraborty